About

A look at my professional journey, achievements, and the work I'm passionate about.

→ A Little Context

I sit at the intersection of design, product and strategy. These three are at the core of everything I build. Titles and disciplines are fickle and fleeting, but I love working as a generalist and expanding my responsibilities beyond design to business problems, customer obsession, understanding what sells, experiences that move metrics, research beyond prompts, and product strategy. Combining them into a coherent career is a weird and ongoing challenge.

For the last decade, I've been building and scaling products that touch millions. With AI raising the floor and ceiling for both, my recent focus has been to build systems that are not only efficient but can enable others to learn fast with integrated design-ops. Majorly working as a super-IC to ensure maximum impact, I keep touching my 'mediocre developer' side to build and ship faster.

Currently, I lead the AI and Data Security vertical for Cisco.

📍 Based out of SF/BLR. If you're building something interesting, I'd love to grab a coffee!

Here's what I've been up to for the last few years:

Experience
Jul2024 - Current
Cisco Systems
Leader, Product Design - L10

Led design strategy and execution for AI, Access Policy, and Data Loss Prevention (DLP) across Cisco’s flagship SaaS products: Secure Access and Umbrella.

Collaborated and led cross-functional teams across 5 time zones, anchored product design for APAC initiatives. Led design contributions to the success of Secure Access, generating $560M in 2025 and projected to cross $1B in ARR by 2027.

Headed the inception of Malware and Multi-Mode DLP detection across Umbrella and Secure-Access security products, responsible for control and data plane, for Inline traffic (public and private), and for Data-at-Rest covered cloud platforms, supporting thousands of customers, with billions of events each month.

Received 6 awards for exceptional impact, innovation, and design leadership within Cisco’s security division. Spearheaded the launch of AI-Gen Access Control, highly demanded by major clients as a dealbreaker.

Improved the UX of Data Loss Prevention vertical to reach the top of the list in Gartner Peer Insights, above Google & Microsoft.

Apr2022 - Jun2024
Scaler
Principal - Product Design & User Research

Demonstrated effective team management skills while owning key business metrics as an IC and leading a diverse team of 8-12 designers, overseeing sprint planning across 4 product verticals with a combined MAU of 7.8M+, getting business $18M in ARR. Overall, Scaler growth went up by 5X in FY23.

Orchestrated the development and implementation of a robust design system at Scaler Academy, Scaler Topics, Mobile App, and InterviewBit, ensuring consistency and efficiency across all product verticals.

Implemented strategic measures that led to a 46% increase in average user sessions within a span of 60 days, coupled with an impressive surge of 196% in the booking rate, contributing to enhanced user engagement and revenue growth. Achieved this alongside a 58% cost reduction in FY24.

Launched new avenues for the company, including Master’s, Bachelor’s, and Business programs in Bengaluru, India.

Jun2021 - Apr2022
Blackboard Radio
Product & Design - Founding Team

Developed an AI-driven 0-1 voice recognition mobile-based product, akin to Uber, that garnered 100k+ downloads on the Play Store, addressing speech-related issues, and securing $1M seed funding from Sequoia Capital.

Collaborated closely with founders, tackling intricate business challenges through design interventions, including user onboarding and churn rate optimization. Played a pivotal role in achieving zero CAC within three months through a comprehensive referral model redesign.

Engineered the 0-1 product across both student and teacher verticals, along with internal tool development, fostering collaboration across engineering, product, marketing, sales, and customer success teams.

On the fun side, built a studio for Blackboard Radio YouTube Channel and gained 4.2k followers organically.

Jun2016 - Jun2021
Dumb Creations
Sr./Lead Product Designer | Co-founder

Worked on more than 18 projects and built a team of 7 members across Product, Design, and Marketing for various seed-stage startups across India, UAE, USA, and the EU region.

Keynotes & Panels
see all keynotes
UXDX
May 2025
AI at Work - Experts' Panel | In-person, Bengaluru

Discussed AI design ethics and user-centric models for automation in the enterprise stack.

UXDX Community
Apr 2023
Building & Scaling Design Teams | Virtual, Global

Shared frameworks for hiring, mentoring, and measuring impact in remote-first design orgs.

NFT London
Nov 2022
Demystifying Utility NFTs | In-person, London, UK

Explained design challenges and opportunities in utility-based NFT ecosystems.

Google I/O Extended
Jul 2022
Designing On-Chain | In-person & Virtual, Glasgow, UK

Introduced principles of decentralized UX and its implications for the Web3 future.

GiveIndia
Jul 2021
Design for Non-Designers | Virtual, Global

Conducted a live workshop on inclusive design practices for social impact leaders.

Publications
UXness Magazine
2025
A Greener Click: UX for a Sustainable Digital Future

Explores UX patterns that reduce energy footprints in consumer apps and enterprise tools.

International Journal of Scientific Research
2025
Symbiotic UX Design Interfaces

Academic paper introducing a dynamic UX framework influenced by environmental data; peer-reviewed.

The Startup
2023
UX Designers vs Product Designers?

Popular blog post with 100K+ reads clarifying industry misconceptions for aspiring designers.

International Conference on Advanced Engineering and Technology
2020
Quad Band Fractal Microstrip Antenna for applications in S, C, and X bands

Co-authored an engineering research paper on antenna design for S, C, and X bands.

Awards & Recognition
Cisco Recognition Awards
2024-25

Honored with six awards in Cisco's Security division for driving exceptional impact through innovation, AI integration, accessibility, and design leadership.

Antler Residency Programme
2025

Secured the highly competitive Antler Singapore Residency (acceptance rate <2%) with a conditional USD 125K investment offer for a climate-tech startup.

Network Capital Fellowship
2022

Selected for the fully funded Web3, Crypto & Future of Work Fellowship, chosen from hundreds of applicants to explore frameworks shaping the future of work and technology.

Community Contribution
UXDX Ambassador - Country Lead
2025-Present

Leading the community and events for UXDX India since its inception, scaling to thousands of members.

Student Mentor
2023-Present

Mentoring design students at University of Minnesota and IIT Roorkee, helping navigate design careers and job search.

Open Source Contributor
2025

Worked to resolve accessibility issues in GitLab's Admin Platform.